ENGLISH WORLD *"Art is on display. Thus spoke the Megalopolis poster."*

*"Art is on display. Thus spoke the Megalopolis poster."*
L' Art s'affiche. Ainsi Parlait l' Affiche MEGALOPOLIS
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After watching the film, what was the rhetorical content of the poster?

The Megalopolis poster presents us with rich, powerful, and evocative symbolism. Here are the keys and their symbolisms.

Adam Driver, the central character, holds a carpenter's square and level, commonly associated with architects. The image of this square presents itself as a sword, a blade—symbols of power, justice, and protection. Everything must be just and perfect. The golden color adds a dimension of nobility, wealth, and divine authority. It shines brightly, suggesting the light of knowledge and illumination.

Adam Driver looks directly at the viewer, suggesting a posture of challenge and determination. He appears ready to build something remarkable.

In the background, geometric shapes, triangular in appearance, are broken and fragmented, representing a fractured nature or the decline of a civilization or a dream. (The dream of Francis Ford Coppola that has lasted 40 years). Reconstruction is necessary; the task is daunting and requires determination and vision.

The golden background conveys a sense of hope, grandeur, and rebirth. This solar color is associated with glory, light, and the highest aspirations.

The intense lighting around the square, symbolizing the sword, and around Adam Driver's face highlights the importance of the mission or the goal to be achieved.

"Don't just imagine a better future; build it": This statement is a call to action, to the realization of dreams and visions. It emphasizes the idea of taking control of one's destiny and actively creating a better future rather than simply dreaming about it.

The mention of "Cannes Film Festival, Official Selection 2024" adds credibility to the film by implying recognition prior to its release.

A renowned signature appears: the director "Francis Ford Coppola," a respected and recognized name that reinforces the legitimacy and anticipation surrounding the film.

The title Megalopolis, chosen by Francis Ford Coppola, is laden with meaning.

The word "Megalopolis" originates from Ancient Greek, where "mega" means "great" and "polis" means "city." It thus refers to a "great city" or a massive urban agglomeration, often characterized by high population density and cultural diversity.

Francis Ford Coppola is known for his narratives that explore deep themes such as morality, power, and corruption. The title Megalopolis could position the film within this tradition of exploring the complexities of human existence through unique narratives that address universal issues.

By using such an ambitious title, Coppola invokes grand and epic concepts, which may reflect the cinematic aesthetics he could adopt in this project.

The title Megalopolis can indeed convey a sense of egocentrism or excess, raising interesting questions about its meaning and implications.

In a megalopolis, power, resources, and opportunities are often concentrated, which can lead to a sense of privilege or egocentrism among those who live or thrive there.

The title might suggest a simplistic view of urban life, placing too much emphasis on the idea of a large city as a place of success, innovation, and creativity, without considering the complex and often darker realities that accompany it.

By highlighting such a concept, the film could also serve to interrogate human arrogance, emphasizing how the quest for greatness and power has unforeseen consequences. This questioning could be central to the film's narrative.

The underlying egocentrism of the concept of Megalopolis could serve as a vehicle to explore themes of morality, power, responsibility, and our place in the world as individuals within a hyper-connected society.

- "EXPERIENCE IT IN IMAX": This suggests an immersive and grand experience, aligned with the film's ambition to present an epic vision.

Although the title Megalopolis may carry connotations of egocentrism or excess, it also opens the door to critical reflection on the realities and challenges posed by life in large metropolises. By delving into this duality, the film could explore tensions between ambition and responsibility, light and shadow, and question the consequences of our ongoing urbanization. This thematic depth contributes to the interest surrounding Coppola's work.

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It's worth noting that in France, the trailer viewed in cinemas is the primary source of information encouraging the public to see a film (59.5%). (source: CNC)

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